Katrina Sichel


London-born, Brussels-based, I have 20 years’ experience in communications as a TV Producer, Event Presenter/Moderator and Campaign Director. Among other roles in an eclectic career, as Head of Production for a TV PR company I produced syndicated news reports for the BBC, Channel 4, Sky, ITV, Reuters, etc. This included interviewing high-profile figures from the worlds of business, politics, art, sport, film and fashion, such as Tony Blair, Michael Heseltine, Tracey Emin, David Hockney, Tom Hanks, Ridley Scott, Sir Alex Ferguson, JK Rowling, Jamie Oliver and Diana Ross.

From 2007 – 2017, I developed and ran Europe-wide multimedia campaigns and projects for the EU institutions covering diverse policy areas including employment and social inclusion, regional development, EU urban agenda, agriculture, fisheries, climate and the environment, transport, mobility, ICT, energy, human rights, taxation and sport. Not only did this enable me to dive deeply into all sorts of topics, but also to rub shoulders with MEPs, Commissioners, national ministers and, importantly, stakeholders from Europe and beyond: business associations, NGOs and trade unions, industry, academic institutions, public authorities CSOs, and so on. Being able to engage with their diverse perspectives, aims, needs and concerns has certainly nourished my moderating work.

I am comfortable with all kinds of subjects and event formats – intimate debates and workshops with niche audiences, World Café style discussions, Round Tables, award ceremonies and high-level conferences and congresses for audiences of 500+. I’m familiar, too, with integrating social media into events, including Q&As via Twitter, Slido and other interactive tools and channels. I am also delighted to advise clients on their event format in order to assist them in best matching the content and style with the speakers and desired outcome. And finally, with a degree in Modern Languages from Oxford University, I speak Russian, French and a (smattering of) German in addition to my native tongue, so I am happy to travel to wherever the action is!

My moderating hallmarks are rigorous preparation, creating links between key points made by speakers, reinforcing the theme and messaging of the event, faultless time-keeping and strategically-applied humour – an overall approach best summed up as ‘journalism crossed with theatre’. This keeps the event dynamic and ‘on point’, puts participants at ease, and ensures audiences remain alert and engaged throughout!

Cropped-NP1A4832 Some recent highlights include:

EU Sustainable Energy Week Awards; Lorenzo Natali Journalism Prize (human rights, democracy and development issues) the flagship REGIOSTARS Awards at BOZAR; the inaugural edition of the Natura 2000 Awards at the Charlemagne building; the European Mobility Week Awards at the Albert Hall and the 1st Anniversary of the award to the EU of the Nobel Peace Prize; panel debates for the EWEA on energy targets; a two-day Carbon Emissions Trading Conference in Berlin for the German Federal Ministry of the Environment; several debates for Eurogas and Gasunie; DG ENV’s Green Week; EUROCITIES conference on waste management, and, under the Polish Presidency, the inauguration of the Solidarność and Simone Weil Agora with José Manuel Barroso, Hans-Gert Pöttering and Yves Leterme under the external hemicycle of the EP.

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“I am delighted to have shared with Katrina, as our moderator, a full two-day conference with lots of speakers – some of them very high level – lots of sessions, more than 1000 participants and lots of content. At all moments Katrina was animating discussions joyfully and very professionally, showing full control of the situation, understanding the substance of what was being discussed, and making sure that the audience’s attention was kept. Her friendly but firm management of speakers’ and discussion time was outstanding, and the good ambience was kept all along. The Conference would not have been the same without her!”
Clara de la Torre, Director for Transport, DG Research and Innovation, European Commission

“Thank you so much for an absolutely wonderful moderation! You injected the exact spirit we had been hoping for; the day went totally to plan, and in a fantastic atmosphere. We are already getting overwhelmed by the positive feedback! Big thanks for a fantastic cooperation!”
Lone Feifer
VELUX, Programme Director Sustainable Living in Buildings

“On behalf of the team, I would like to thank you for the excellent moderation of the conference. Your energy and open personality, your active involvement and your extensive knowledge of EU policies created a positive atmosphere and engaged the audience. Your professionalism, enthusiasm and natural way of communicating, in both English and French, immediately sets the right mood. You also managed the difficult task of keeping sessions running on time, which is not a small achievement with an audience of more than 550 people…“Antonis Papacostas, Head of Unit, DG for Communication, European Commission

“Many, many, many, thanks for your really good work as moderator of the WiderMos event! Without you, the event could not have been the same – and so good! You were perfect as a moderator – and very useful in stimulating the discussions. I look forward to working together in the future”.
Federica Montaresi, La Spezia Port Authority

“Thank you very much for moderating the INTERREG IVC event. 300 participants from 26 European countries were happy and wholly positive and have not stopped talking about. The scenario you proposed was great, we really liked your sense of humour and your ability to present dry content in an amusing manner, and we appreciated the way you reacted and reflected on everything that happened during the day”.
Irma Astrauskaite, Communication Officer, INTERREG IVC Joint Technical Secretariat

“Thank you for your participation in the conference on the internal energy market. We were very pleased with the lively and constructive discussions and received nothing but positive feedback”.
Beate Raabe, Secretary General, Eurogas

“Many thanks for your great job and help to make this two-day conference a very important and successful stepping stone for fi-compass (financial instruments). A big part of the success of the event belongs to your cheerful, attentive and very skilful moderation – truly impressive. I always felt in safe hands”.
Stefan Appel, Head of Unit, DG for Regional and Urban Policy, European Commission


Katrina Sichel

Wit and Word Communications

Email: katrinasichel@hotmail.com and info@witandword.eu

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