Katrina Sichel

Nationality: Belgian/British

Katrina Sichel

Moderating style

I’ve been described as “warm and dynamic, a safe pair of hands”.

My moderating hallmarks are rigorous preparation, creating links between sessions and speaking points, reinforcing the theme and aims of the event, distilling key messages from wordy responses, keeping the audience with me, faultless time-keeping and strategically-applied humour – an overall approach best summed up as ‘journalism crossed with theatre’.

This ensures a lively and ‘on point’ event, puts participants at ease, and ensures audiences remain engaged throughout!

Who am I?

London-born, Brussels-based, I have 25 years’ experience in communications as an Event Presenter/Moderator, TV Producer and Campaign Director. Among other roles in an eclectic career, as Head of Production for an award-winning TV PR company, I produced syndicated news reports for the BBC, Channel 4, Sky, ITV, Reuters, AP, CNBC etc, interviewing high-profile figures from the business, politics, arts, sport and fashion spheres – Tony Blair, David Hockney and JK Rowling; Tom Hanks, Sir Alex Ferguson and Diana Ross, to name a few.

From 2007–2017 I developed and managed Europe-wide multimedia campaigns and projects for the EU institutions and private sector, alongside moderating events. This enabled me to dive into all sorts of topics, and to rub shoulders with Royalty, Heads of State, MEPs, Commissioners and ministers and, importantly, with diverse stakeholders from Europe and beyond: business associations and industry representatives; NGOs, trade unions; academic institutions; public authorities, civil society organisations, and so on. Engaging with diverse perspectives and concerns has nourished my moderating work, allowing me to orchestrate balanced debates where all voices – not least conflicting ones – are heard.

Expertise

Sectors/policy issues include: climate, environment and waste management; energy, transport and mobility; employment and social inclusion; agriculture, fisheries and maritime affairs; R&I/technology; climate and environment; energy and construction; automotive, transport and mobility; ICT and the digital agenda; energy; healthcare, and social and human rights.

I am comfortable with all sizes and formats of event – from intimate, output-orientated workshops and World Café style discussions, to prestigious award ceremonies and high-level congresses and conferences for audiences of 500 – 1300, across 2 – 3 days, in some of Europe’s most treasured cultural venues…

Seamlessly integrating social media into events is a ‘given’ today, including Q&As and Polls via Twitter, Slido, Mentimeter and other interactive tools and channels. I am also happy to advise clients on event format and ‘show flow’ in order to align content, speakers and desired outcome.

With a degree in Modern Languages from Oxford University, I speak French, rusty Russian and a smattering of German alongside my native tongue, so I am happy to travel to where the action is!

Sample clients

UN FAO, EU (DG RTD, CONNECT, MARE, ENER, ENVI, CLIMA etc.), EIB, German Federal Foreign Office, Dutch House of the Provinces, Frontex, ENbW, Iberdrola, CENELEC, T&D Europe, Eurobitume, Metal Packaging Europe, Eurogas, CEWEP, CECE, ACEA, CEEP, WWF, PEW Charitable Trust, to name just a few.

Sample events

High-level Opening of EU Development Days, Brussels, Mobile World Congress, Barcelona; EU Sustainable Energy Week and Green Week, Brussels; Lorenzo Natali Journalism Prize for human rights and development, Brussels; EU-Western Balkans Youth Forum, Trieste; UN FAO High-Level Conference on Sustainable Small-Scale Fisheries in Mediterranean and Black Sea, Malta and Rome; AGRI Innovation Summit, Lisbon; ‘Democracy and Europe’ event for EU research community, Lisbon; EU Flagship event on Connected and Automated Driving; High-level, 2.5 day ICT2018, Austria (AI, HPC, Blockchain, Cloud Computing, Data Ethics); Digital Skills and Jobs, Brussels; high-level event on Social Innovation for Portuguese government, Lisbon.

Testimonials

“Katrina expertly moderated a two-day conference with lots of speakers – some very high level – lots of sessions, lots of content and 1000+ participants! She animated discussions joyfully and very professionally, showing full control of the situation, always understanding the detailed substance, and ensuring the audience’s attention was kept. Her friendly, firm management of speakers’ and timing was outstanding, and there was an excellent atmosphere throughout”.
Clara de la Torre, Director for Transport, DG Research and Innovation, EC

“Thank you so much for an absolutely wonderful moderation! You injected the exact spirit we had been hoping for; the day went totally to plan, and in a fantastic atmosphere. We are overwhelmed by the positive feedback! What a fantastic cooperation!”
Lone Feifer,Programme Director, Sustainable Living in Buildings, VELUX

“Thank you for your work and the successful day. I hadn’t done an event on this scale, so I wanted someone with the energy and stage presence to keep things moving at pace, however technical or argumentative it got, without diluting our messages. I was very happy with how you did all that, and we have been congratulating ourselves on our excellent decision to have you moderate. You struck exactly the right tone – inclusive, friendly but professional and fact-based. Everyone highlighted the impact of your moderation, and how impressed they were with how you managed discussions to make the event so much more engaging than the usual ones.” Andrew Clayton, Project Director, ‘Ending Overfishing in NW Europe’, PEW Charitable Trusts

“Thank you for your excellent moderation of the conference. Your energy and open personality, active involvement and extensive knowledge of EU policies created a positive atmosphere and engaged the audience. Your professionalism, enthusiasm and natural way of communicating, in English and French, immediately set the right mood. You also managed the difficult task of keeping sessions running on time – not a small achievement with an audience of 550+!”
Antonis Papacostas, Head of Unit, DG for Communication, European Commission

“Thank you very much for moderating the INTERREG IVC event. 300 participants from 26 European countries were happy and wholly positive and haven’t stopped talking about it. The scenario you proposed was great; we loved your humour and ability to transform dry content!”.
Irma Astrauskaite, Communication Officer, INTERREG IVC Joint Technical Secretariat

“Many thanks for your great job and help making this event a very important and successful stepping stone for fi-compass (financial instruments). A big part of the success belongs to your cheerful, attentive and skilful moderation – truly impressive. I always felt in safe hands”.
Stefan Appel, Head of Unit, DG for Regional and Urban Policy, European Commission

Contact

Katrina Sichel
Wit and Word Communications, Brussels
Email: katrinasichel@hotmail.com and info@witandword.eu
Telephone: +32 494 817 163
See profile on LinkedIn

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